The logo of a company can build or destroy the business prospects in the industry. A perfectly designed professional logo followed by the right logo design process can build an impressive reputation among the customers, but a wrongly designed logo can ruin it.
Designing a logo is not as simple as you might think. It is more to creating a brand’s visual identity than simply putting a name in a square and tapping out. Today, logo designers are in high demand. It is for a good cause— a logo is the first impression of an organization, affecting a customer’s perception, purchasing decisions, and generally speaking, thinking towards the product and services.
A logo fulfils various business needs in this modern world. First, it can send the right business message to your target audience. Second, a logo can change over those audience or website visitors into potential clients.
Every logo designer have a different approach, but there are certain steps for a logo design process that all professional logo designers follow:
Get The Brief To Understand The Brand
First, ask for a design brief from the client to better understand their business and brand. For that you can do a questionnaire or interview with the client and ask them about their design prerequisites, brand, business nature, target audience, etc.
And this is because an effective logo design is not an art, so we shouldn’t simply come up with logo ideas out of nowhere depending absolutely on our design aesthetics. A detailed design brief can save your time in pointless calls, emails, and meetings.
A company logo should serve a specific vision of your client’s business, so consequently, you need to remain specific in the process to design something suitable.
If you don’t want to redesign that logo soon, you need to design a professional logo that will endure.
Before you begin designing the logo with type, shading and shape on the illustrator—you should initially get the brief from the client and make an establishment for your creative exploration.
Reflect Nature of The Business
After the briefing phase, the next important part of the logo design process is understanding the nature of your client’s business.
Ensure that the logo design is completely resourced for representing your client’s business. The colours, fonts, and images utilized in the logo should line up with the brand, business, and services or products offered.
If your logo aligns with your client business, it creates a brand identity for the competitive industry.
So whether you are designing or redesigning a logo for your client, you should keep these three things in your mind that the target audience will get the message when the logo design reflects:
- Nature of The Brand
- Qualities of The Business
- Attributes of The Business
Create Logo Concepts & Sketches Based On Strategy
Now the next step is developing the logo based on the strategy that works for your client business. Developing the logo is a phase where creativity comes into play. Depending upon the brief and nature of your client’s business, brainstorm designing concepts and sketch down the logo design ideas.
The objective of sketching is to discover a connection between an idea and the formation of a design. A few designers utilize a sketchbook while others start immediately on the PC, yet most professional logo designers sketch logos by hand, utilizing pen or paper.
Sketching by hand gives you a quickness of creative expression, and you should also begin with this logo design process. Developing the logo design concepts and sketching them around the brief and business nature give you a clear idea of the desired logo design.
Keep It Simple And Scalable
Each professional logo designer will give you this advice. They all lay additional efforts on making a simple logo design by their graphic design skills. When we say a simple logo, there should be one or two colours, text styles and other components. The audience ought to get the message at first glance of the logo.
But, if there are excesses of confusing colours and textual styles or a complex structure of the logo, it will send mixed signals to the target audience.
A simple logo is a memorable design. The vast majority of the top worldwide business is represented by its simple yet effective logos.
Have a decent combination of simple and eccentric logos — you need your logo to be interesting, yet you don’t need somebody to sit and gaze, analyzing the logo.
Refine Your Logo Design With Feedbacks
Once you’re done with your logo designing concepts, then present the outcome to the client. Finally, show your logo design concepts on the relevant application.
While representing the client, keep in mind that only presenting the effective solutions doesn’t show the design concepts you’re not proud of.
No matter how wonderful you think your logo is designed, chances are somebody, somewhere, will demand changes. So every new eye on the final logo design can get you some opportunity to get better you hadn’t seen previously.
Asking for feedback on your design is the simple part. The actual challenge lies in interpreting and following up on the client’s criticism. So ask follow-up inquiries and use your best judgment to choose what criticism is generally important.
Your logo’s responsibility is to represent a brand, and the inquiry you should pose to yourself is whether the feedback assists the logo with doing that better.
Deliver The Final Design
Once the client approves your design, it is time to deliver the artwork. But, first, you ought to figure out what type of documents your client needs (if he has any specific requirement).
However, include the basic variations of the logo, like black, white, full-colour, and monochrome.
You should likewise save logo files for other use both on paper and computerized (vector and raster), for example, AI, ESP, PNG, JPG and so on.
Ensure to inform the client about the business text styles being utilized in the logo or brand identity, simply if they need to design different applications later on.
To create a professional logo design, make sure that you understand the brand inside out. The logo should be unique but simple that can convey the brand message. It should be versatile and flexible, and the colours, fonts of the logo should be specific to the brand’s personality.