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How To Write A Blog Post That Converts Leads And Sales

blogging, blogging course, lead generation, sales, conversions, digital marketing

Are your blog posts failed to convert your visitors into customers? Want to know the secret tips for how to write a blog post to generate leads, sales?

Blog posts permit you and your business to share experiences, insights, thoughts, and stories with your audience. Blog posts help you boost website traffic, brand credibility, awareness, conversions, and revenue.

Then, how would you ensure that your blog post gets the eyes of your intended audience, buyer personas, and customers?

6 Tips To Write A Perfect Blog Post

A perfect blog post is fascinating to read and gives valuable information to your audience. Now, how would you write these engaging and enlightening pieces of content?


1. Give Enough Time To Planning

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First of all, the whole process of writing a better blog post takes at least two to three hours. From the idea to write a blog post to finally hitting the “publish” button, it takes several days and sometimes even more than a week.

But it is imperative to spend those crucial hours planning and thinking about the blog post (indeed, thinking considers working if you’re a blogger) before you write down the content.

Numerous newbie bloggers overlook the idea of the planning stage. Planning your blog post outline before writing it down will save you time further as it were and assist you in developing good blogging practices.


2. Understand What Your Readers Want

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Before writing a successful blog post or even starting a business, you should have explicit targeting. You should understand that why you are blogging. 

If you have an apparent thought regarding who you’re writing blog posts for, it will be simpler to create. Your posts will be on track and purpose. You will not be wandering off into topics that are irrelevant to your target readers.

Every business have a different target audience and you should write keep your readers in mind whenever you write. You’re bound to keep them engaged in case you’re “strolling from their point of view.” Address your reader’s significant issues and concerns.


3. Edit Frequently

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 In reality, writing a blog post is hard. But editing a blog post is even more difficult. Most people assume that editing is essentially striking through sentences that don’t work or fixing grammatical mistakes. 

Although sentence construction and grammar are vital, editing is tied in with considering the piece of content as a whole, sometimes removing some words or sentences (and the hours it took to think of them).

You should keep your blog posts as simple as it is. Write short, decisive sentences and exclude every single superfluous word. You should read and reread your posts before you publish them.

Again read after hitting the “publish” button. Show regard for your audience by having a clean copy. It doesn’t take much for readers to leave your blog; some may unsubscribe just because your grammar is loose. In the online world, your words are all you have.


4. Create Compelling & Keyword-Rich Headings

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Everyone has a different opinion about blog post headings. Experts suggest that you spend 80% of your time writing headings and 20% on your content.

Make a Claim, Make a Statement, give something significant. 

Put yourself in the shoes of your target readers. If this reader was searching on Google for some information or answers for an issue, would he discover you?

Make a list of all the possible words or phrases he may use to look for you, your business, and your answers. Those are the key phrases and keywords that you need to utilize as often as possible on your blog.

Includes these keywords in your headlines while writing the blog post. It notifies the search engines as well as your readers about what’s significant in your post.

Keep in mind, if you would sidestep a post due to its title, so will your readers.


5. Keep It Short And Spacey

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While writing the blog post, keep your paragraphs short. They should be a couple of sentences afterwards; break for another paragraph.

  • Emphasize key points in subheadings
  • Write easy to digest sentences
  • Break up text in multiple paragraphs

Sometimes only one sentence can be pretty much as successful as a long paragraph. You need bunches of white space between all the paragraphs on your blog.

Keep in mind that most readers are in a rush. You need to make it as simple as feasible for your audience to adapt your blog post’s message quickly.


6. Use Bulleted Lists

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Using bullet points in your blog post or article make it easier to read, scan, or understand for your readers.

According to research, people often remember what they can read easily. If you distribute your lengthy blog post paragraphs into four to five points, it will be easier for your readers to remember that post. 

Many experts believe that you should keep the number of points odd but including lists in blog posts is essential. Including bullet points in blog posts gives the reader a brief idea about what this blog post is all about, and they can read the most relevant points to them.

There are many ways to ensure that you have a great blog post that generates leads and boosts your business reach. Implement these tips to provide a piece of helpful information that your readers actually want and make them take action.  

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