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The Ultimate Local SEO Checklist For Local Businesses

local SEO, local SEO checklist, local search query, local ranking

Local SEO checklist is the assemblage of the important factors essential for local search marketing. These local ranking factors influence the local search rankings of your business.

 

Local SEO vs Organic SEO

Local SEO Organic SEO

Local SEO is a category of organic SEO, and the only difference between the two is that Local SEO is more location-targeted and organic SEO, on the other hand, is for anywhere around the world.

 

It is important to understand here that although most on-page and off-page ranking factors might seem the same, the differentiating element, location-specific features, impacts the search results drastically.

 

Why is Local SEO Important For Your Business?

local search ranking, local ranking, local search marketing, local search query

If you are a novice in the field of SEO, you might be wondering why invest time in two different types of SEO when the end result is just ranking higher.

For this, let’s throw some light on how your business can benefit if you follow local SEO techniques. 

If you have a business where people have to physically come for products/services, then local SEO is a must as generally, people search online for the best business that can serve them.

Doing so, it’s obvious that if your brand has a good online reputation, that the one has less or no online presence at all.

Local SEO attracts local audiences residing or traveling in your area, and there’s a good chance that they will become your permanent clients if they are more fond of local brands.

 

Ideal Local SEO Checklist

If you realize the benefits of local SEO, you surely need this ultimate Local SEO Checklist to have a decent local ranking.

 

#1 Google My Business

google my business, local business, local search query

The first thought that comes to mind when someone says local SEO is Google my Business.

Google My Business is a free tool provided by Google to help businesses share their information with their customers. 

With google my business, business owners can create their profile with the necessary information like name, address, phone number, business category and help customers to get to know their brand’s purpose better.

Making a Google My Bsiness account also helps to improve the rankings as it becomes easier for Google to crawl and verify your details efficiently.

Ensure that you list and optimize your google my business account keeping in mind that you provide consistent information at all the platforms.

 

#2 Build Citations

citations, NAP SEO, local search engine optimization

Citations are places or online referrals where your business’s name, address and phone number appear together online. The best local citations site is obviously Google My Business.

Other prominent sites where you must have citations are Facebook, Google Maps, Bing Places, Yelp etc.

With the help of citations, you can achieve higher ranks for local search as these are another key determining local search ranking factors.

Ensuring that your NAP is the same at all the most used search engines, you can gain credibility by making it easier for the customer to contact you.

Misguided and confusing information can greatly annoy a customer, due to which you may fail to rank higher.

Also, it’s important to have citations at industry-specific websites where its more likely for people to find your business; for example, if you have a restaurant business, you would want to be on Zomato or Swiggy etc. 

 

#3 Optimize Website Content and go for Appropriate Backlinks

website optimization, local backlinks, local referrals, local search

If you are aiming to get better at local search marketing, you have to optimize your website’s content in a manner that attracts local consumers.

For doing so, take a not of the following local search engine optimization techniques : 

  • Add NAP information to your website.
  • Write content relevant to your region or community
  • Include geo-tagged keywords in your content 
  • Add organic reviews on your website
  • Add relevant schema markup, etc.

Also, getting backlinks from local websites with high authority, local communities, local referrals etc., is a great idea if you want more local traffic and search engines to trust your business.

Read this guide for a much detailed overview of content marketing tactics and techniques.

 

#4 Geo-Targeted Keywords

geo-targeted keywords, local keywords, local seo optimization

What’s one thing someone would naturally do if they want to find something in their area?

For instance, someone residing in Toronto wants to go shopping. He’ll search for “shopping places near me,” “shopping places in Toronto,” “best shopping places in my area,” “best shopping malls in Toronto,” etc.

These examples clarify that you must use keywords specific to your geographic location for people to find your local business.

Surveys show that adding keywords in title tags, meta descriptions, blogs & articles, schema markup etc., can boost the number of times your business appears for local search results.

So, in order to gain local rankings, invest some resources for conducting local keyword research.

 

#5 Customer Reviews can Make or Break your Brand’s Image

local customers, local reviews, local feedbacks, local seo, local referrals

There’s one thing all of us do before using a service or buying a product: get references or check reviews.

Reviews and ratings directly from your previous customers greatly influence someone’s preferences as it shows real-time user experience with your customers.

But getting reviews is not an easy task.

Research shows that only 4 out of 10 people actually put in an effort to review something. 

Make sure to try getting as many local reviews and feedbacks as possible and show them up on your google panel, website or other directories and citations.

Some ways of doing this are: personally asking for feedbacks, leaving a text requesting to review your services, encouraging customers to say honest stuff about your business, working closely with influences who have a good reach to promote your brand and so on.

 

#6 Polish-up Mobile Usability

mobile friendly, local business, local search

In this on-the-go era, people will hardly search on the desktop for an urgently required recommendation. 

Mobile-Friendliness is considered a key ranking factor for SEO, and a user is likely to visit your website for more information.

So, don’t take the risk of overlooking mobile-usability optimization if you want an acceptable rank on the local search engine results page.

Closing Comments

Local SEO has opened many doors for significant opportunities for local businesses to stretch out their reach.

 

Take into consideration this local SEO checklist for pulling out your local search engine optimization campaign, and we guarantee that you will definitely see tremendous results.

Learn local SEO basics to advanced and local SEO strategies with JB Tech Classes to crack those local rankings and gain high rank in local search queries.

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